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6 is also has links to the Google calendar project management toolGoogle intends to become also an important actorIt can now measure the real degree of opposition We have doubled in volume compared to last year9 billion or 32 billion euros see analysis at pThe Greek crisis has scarcely improved their imageIt is estimated victim of an orchestrated by the PS political CabalWe have seen positive signs in many areasThere are also technical obstacles to overcomeThe nomest already easy to understand EnglishNotice to young parents, the Babycook is going to change hands. Specialist products of childcare Béaba, inventor of the robot combining the functions of pressure cooker and Blender for the baby food, in effect seeks a buyer to finance its development. Since 2007, the company is owned by the CIC capital-investment fund and the holding company EPI (European of Participations Industrielles), belonging to the family Descours - which also owns companies Alain Figaret, Weston, glassware Castle and brand Bonpoint. They were responsible for last May the Bank Business Credit Agricole CIB of the Organization of the sales process.
The small company, founded in 1990, has already changed owner several times. Born in the bosom of the Group of toys Berchet, it took its autonomy at the beginning of the 2000s, under the leadership of Jean-Paul Vulliermet, Director General of the Berchet group, who wanted to give him the means to develop.
Purchased by the Institute of industrial development (IDI), the former public funds, for EUR 10 million in 2003, Béaba sought to improve its profitability and work on the expansion of its offering and its presence in Europe. The Babycook product flagship of the brand, was supplemented by chauffe-biberons, sterilizers, hygiene products, toiletries and security. The strategy is pay: between 2004 and 2007, turnover goes from 10 to 23 million euros, a result of operation of almost EUR 6 million in 2007.
Original positioning
This profitability enables it to invest in new projects, with always the same specifications: functional products with refined design, in fashionable colours. "Our position is original," says Jean-Paul Vulliermet, President of Béaba and present in the company since its inception. All our products are our creations, we have the mussels and have patents. "The performance of the small company, which has about 50 employees and is based in Oyonnax in the Ain, stir up the covetous. In 2007, Béaba is taken over by its current shareholders to EUR 38 million. Béaba started, since then, new markets, such as the large childcare (high chairs, high chairs). It is is located in the United Kingdom, Germany and Holland, and in the United States in 2008, which must become the second market after the France. International today represents about one-third of its revenues and new countries, including China, are sights.
The company has also worked on his image and opened his first shop in own avenue of the Opera in Paris. A vast "flagship" designed to enhance the brand and show consistency between its products. It plans to open similar stores elsewhere in Europe, with the same objective. And it continues to launch innovative and original products. His newest: the Bib' espresso, designed on the model of coffee machines, delivering water at 37 for the preparation of baby bottles.
In a market French childcare estimated at EUR 600 million (excluding distribution), which grows slowly, the manufacturer displays its revenue growth than at 15 per year, for several years. It relies on a turnover of 38 million in 2010, a result of operation of 9.5 million. The vendors hope to suddenly take 100 million euros of the assignment. It could attract funds as industrial, but management displays its preference for a financial investor, better even, according to him, to give the society the means to pursue its development.
