It is the heat wave that has somehow changed the course of the existence of OliverStore. Born in 1999 in Suresnes (Hauts-de-Seine), the company initially specialized in the manufacture of blinds to veranda, and then on the Internet, is a peak of activity in the summer 2003. "Two not defence, we had enormous difficulties of delivery: the trailers did not fall in the street.". "This city was not at all suited to industrial activity, with also expensive rent and especially a big problem of recruitment," recalls its founder Olivier Lefebvre. He has watched first in close suburbs of Paris, considering an installation in a free zone. "But we find no industrial premises", also recalls the industrial Director David Olivo. With Nicolas Corroy, the Director-General, three executives then decided to expand their research to a radius of 200 km. Between Calais and Amiens, Roubaix, they opted finally for the latter, less expensive side rents and better served by highways. The mairie de Roubaix them a good home, putting them in relationship with donors and experts. "The strong textile culture of the local industry and especially the tradition of the basin distance selling tipped the balance: there are here all logistics and logistics providers, close people in our profession, we would have never found in Suresnes", explains Olivier Lefebvre. In 2004, the three men arrived in Roubaix and hire as soon as five people, and then five the following year. "We have had no difficulty to recruit here for textile production, which was less evident in Suresnes, and then wages are always a little lower in the province", said Olivier Lefebvre. And recruitment has been easy at all levels of qualification: for workers of production for specialists in computer science as well. From the outset, we made the choice to integrate our own developers service." "There are many graduate schools in the Lille metropolis - true nursery - and we have had no difficulty in recruiting in these trades with high added value," said the head of the Department. "We are creating here our own features and applications, which makes us very responsive on the Internet." "We respond so quickly to the bugs on the site", he explains. To be more reactive and reduce delays, Olivier Lefebvre decided in 2006 to repatriate 70 of production was done previously in Poland in Roubaix on the site of the former spinning mill where it is installed. Pushing the walls, it has expanded three times since his arrival, today up to 4.500 m2. "If we had been able to expand us we would could not remain there." Grant of 90,000 euros in the region and urban Lille metropolitan community, in this relocation of activity that was realized last year, it is investing in a highly automated production line to produce at the same cost. Workforce thus climbed to 54 people today. The launch of new products, such as shutters in beginning of the year and sunblinds in the spring, is already successful. Net sales of EUR 2.5 million in 2009 should rise to 4.6 this year according to the "business plan", which a party to export. A subsidiary in Spain has to be created and the website is launched on 20 July, while the German site is scheduled for next year. Olivier Lefebvre, who is considering a future fundraising to finance its growth, table already on a volume of activity of ten million euros in 2012 with thirty additional employees.

