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It can now measure the real degree of opposition We have doubled in volume compared to last year9 billion or 32 billion euros see analysis at pThe Greek crisis has scarcely improved their imageIt is estimated victim of an orchestrated by the PS political CabalWe have seen positive signs in many areasThere are also technical obstacles to overcomeThe nomest already easy to understand EnglishAccording to Euronext not likely before OctoberThe Directorate General of tax published end January 2006 1 a statement drawing the consequences of a judgment of the Court of justice of the European communities in October 2005 2The entry of Apple in the mobile advertising market exacerbating tensions. The Californian group would set up new conditions likely to disadvantage the program developers working with competing advertising authorities of its own iAd structure. Apple could go up to deprive certain information developers using authorities groups present on other mobile advertising sectors. Thus directly affected Microsoft and Google, which has authority to conclude the purchase of Admob mobile Board two weeks ago. These two competitors to Apple could be excluded from the iPhone platform. This is in any case the conclusion that drew Omar Hamoui, founder of AdMob, who shot the alarm on his blog: "these terms are evil for small to large developers by seriously limiting their choice on how to make money." And because that advertising funds a large number of applications that are free or very little expensive, it will be bad for the consumer. "The"Financial Times"said Thursday that the case could lead to an investigation by the Federal Trade Commission or the Department of Justice antitrust investigation. "The Apple model is very different from that of the world of the PC and the Internet." "His is highly integrated, highly controlled in terms of content and services, and we have seen, since the launch of the iPhone 3 G in 2008, tensions increase between Apple and those of other business models", notes Ian Fogg, analyst at Forrester Research.
The smaller players satisfied
AdMob, which has always had a large number of customers on the iPhone, is a "blind network", meaning that advertisers do not know on what sites spend their advertisements. The fact that he soon falls into the Google anyway could therefore be penalized. For Thomas Husson, analyst at Forrester Research, "wants Apple to maintain and control the quality of the ads in an environment that is"rich media"."
Steve Jobs, that States be open to other advertising networks while it launches its own governance, Lpns, next July 1, would also have another target in mind. He was exasperated by Flurry, a company which collects data in real time on users and supplying developers. It could get out of the information very upstream on new products like the iPad or the iPhone. At the time, Steve Jobs wants to limit access to the data of Apple and their use to only advertising purposes. Conditions amended Monday in developer contracts reflect this concern he expressed, with anger, the D8 Conference last week. "It prohibits anyone to buy space on Apple platforms, moderate Alexandre March, CEO of Phonevalley, the mobile Agency Publicis.". But Apple will choose to whom he gives his information. This is the good war. The mobile advertising market is hyper and actors are from is positionner. The new rules of Apple were welcomed by smaller players such as Greystripe, Millenial Media and Medialets, note the Allthings Digital blog.
The mobile advertising market was estimated to $ 1.1 billion in 2009, according to Dentsu, Japan and $ 550 million in the United States, according to Forrester. Google intends to become also an important actor. Microsoft, which had bought the French Screentonic three years ago, is currently reviewing his entire strategy, which will be revealed with the release of its new operating system Windows Phone 7. Apple, since Quatro Wireless for 275 million dollars earlier this year, will take position with iAD in early summer and has already stored for 60 million pre-orders.
