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Should not draw hasty conclusions estimated the UMPBut the attractiveness of metals is not deniedSports rights TF1 will also limit its responses to two free channelsThe risk That major conferences are more returning to ParisAnd today he thinks have unearthed a new nuggetA first series of tests is already organizedAnd suffer from having to fly over pointsWTO and examines the recent increase in U5 on average the day of their publicationThis is a discussion of ethics of scienceOlivier Abel made the account. Combining "smartphones", computers, iPod, Wii and other PlayStation, it has no less than 11 screens. But it is just a "geek" or a "digital native" - he has forty-three years - and it doesn't even have the excuse of children! Just one citizen like any other (a very small little more bobo-connected than average anyway...), which uses Facebook to discuss with his friends, skimmings automakers sites before you buy a car and pianote on its game console on returning home the evening at home.
The evidence, if it was still necessary, that the 21st century will be digital or will not. In advertising as elsewhere, Olivier Abel is convinced, the future is digital. This is why this expert of the "marketing services" chose to make the leap from the thing to Duke-Razorfish, a "pure player" of the Internet recently fell into the Vivaki anyway (Group Publicis) and which he has to be given the reins of the hands of Stéphane friends, the pattern of Vivaki in France.
Immersion in virtual reality
The transfer was quickly concluded. Stéphane friends, known a few years earlier in DDB, is a leader in which he has confidence and there meditating this total immersion in virtual reality for some time already. "Olivier, do dématérialise you not too soon", has however warned it - e-mail...-l' one of his relatives, when she learned her appointment. Contact the communicative warmth and easy tutoiement man, the new Director General of Duke-Razorfish appreciated formula.
Last offspring of a family of notables varois - grandfather Commander of a naval base, a great-grandfather MP-, Olivier Abel grew up in Marseille before taste the charms of Paris as a student at pub sub life, then join in 1994 Rapp Collins, the subsidiary of DDB specializes in the "marketing services". While still relatively new and little bottled trades (as opposed to advertising, stunned by Act 1993-FIR), it was discovered a few months earlier in Manhattan, through an internship at DDB Headquarters on the Secaucus.
Entered as simple "project leader", he will leave in ten years later with the title of Director-General. Direction: Proximity-odd, small agency of the Omnicom Group, also very on point to relational marketing, with clients such as Auchan, Midas or MasterFoods (Cesar, Sheba...). Under his leadership, the number of P & L dropped eight to one, a "great site" fusion of the different activities designed to work together the experts in each field. Pascal Grégoire, then President of MLC odd, appreciate the work and the taking, he says his secret: "On a project."
The thing, unusual and multifaceted
"On", is, in addition to Pascal Gregory himself, Eric Tong Cuong and Alain Roussel, two other advertising well known on the place of Paris. The project, this will be the thing, this unusual and protean UFO appeared in the sky of the advertisers in the spring of 2006, with Ikea as first customer. Support as it should be "marketing services", Olivier Abel said greatly learned his crossing of three years in this small team of young wolves teeming ideas and sparkling energy. At him now to generate the same emulation among the 150 employees of Duke-Razorfish.
